Nearly a decade ago, I jumped head-first into the marketing universe with no work experience or marketing knowledge to speak of. If you asked me then what SEO stood for, I might have spouted out something along the lines of Sassy Elephant Outfits or Spectacularly Elusive Octopi. Over a fairly short time, I absorbed my newfound knowledge like a sponge and realized that I actually had quite the knack for developing my own marketing techniques for the businesses I worked with. I learned all of the fancy terms, optimized my own unique strategies (to the disdain of my employers), and figured out the analytic-tracking basics that weren't even a part of my job description at the time. I fell in love with helping struggling and thriving businesses alike with the work they simply didn't have the time or expertise to complete themselves. Marketing rapidly drifted away from being my first job to being my full-time career. A career I vowed to never stray away from.
As days became weeks, weeks became months, and months became years, I fell more and more in love with my marketing career. That being said, I also grew more and more tired of how the agencies I worked for treated their clients. I would turn away from one agency just to join another that treated their clients just as poorly. All that these agencies wanted or cared about was the money they would receive from these people, completely disregarding that they weren't just piles of money for the taking - they were human beings reaching out for help with their businesses. Eventually, I gave up on finding an agency with the same ethics and moralities I had and left my very last agency job.
After leaving that final agency, I decided to start doing something called freelance writing. I handled marketing for businesses without being under the cold, watchful eye of any of those agencies. One day, I was lying in bed after a busy day at work thinking about the relief on my client's faces and the success I was able to help them achieve without having to follow the set-in-stone processes required by the agencies I had worked for in the past. I knew what I had to do that night. I had to do this on a larger scale. The next morning, I got straight to figuring out what I had to do in order to start my own agency.
A few months later, I had figured out all of the details - big and small - and it was time to begin. I gathered my own group of lovely individuals who had also grown to resent the cold-hearted nature of these other agencies, figured out the best combination of analytic tracking software to track so much more than just the basics, and started to spread the word to my former and current clients alike. It was time to help as many people as we possibly could.
If you'd seen our previous announcements, you might be confused about certain things. Norm was officially set to open in early 2024, but there were some big changes. We were set to open under a different name, on a different date, and in a different state. Unfortunately, our launch date was delayed and a few other details were changed due to one large thing standing in my way - grief. On February 18th, 2024, I lost my son, Norman. It was and will remain the hardest thing I will ever have to go through. Our grief made it extremely difficult to do day-to-day tasks or run our other business for a while, let alone start up an entire large-scale agency. Eventually, I figured out how to live with my grief - I'd work to be the mother Norman would be proud of. Something felt wrong, though. I couldn't live on and pretend Norman never existed. I decided I needed to let him live on in another way. With that, I went through the process of changing my agency's name to Norm Marketing after our beautiful boy who is no longer with us.
I am extremely excited to work with all of you and help you all reach your goals. If you ever need my help specifically, feel free to reach out and let us know; I will get to you as soon as I can. Norm is officially open for business!
All that said, thank you so much for reading Norm Marketing's very first blog post! In future posts, we will get into a lot of different important things like upcoming events, promotions, and service updates. We will also send these things directly to everybody subscribed to our email list, but you still might want to check out our News posts occasionally for anything you might have missed.
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