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eCommerce Marketing

Starting an online store has become easier than ever. With all of the website builders out there with customizable designs and premade elements, anybody can jump head-first into business ownership with just a few clicks and drags. That being said, standing out among the crowd and building a sustainable, long-lasting business in the immensely oversaturated eCommerce marketplace is tougher than ever. 

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At Norm, we know that success goes far beyond even the best generic practices. It's about understanding your target customer base inside and out and creating a business plan that is uniquely yours. 

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We understand that trusting somebody with access to your online store is a big deal. You can equate it to handing the keys over to your storefront and hoping the stand-in management won't ruin your inventory. However, we can assure you that with our years-long eCommerce experience and people-first approach to our work, the only direction your business can go is up. We will deliver custom marketing strategies that are sure to boost your online store's visibility, bring in new customers, improve your customer retention, and increase your overall revenue. 

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Norm's Approach

Here at Norm, our marketing experts know exactly how to drive sales and engage your customer-base. We know that extensive research, data-driven strategies, and relentless testing are the hallmarks of an effective eCommerce marketing agency. 

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Research and Calculate

  • Assess your site performance and band together to set goals, expectations, and strategic plans.

  • Leverage multiple growth channels to bridge your business and marketing goals.

  • Evaluate your ecommerce platform or requirements to build or enhance your online store.

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Create Your Custom Strategy​​

  • Breathe new life into your business through captivating visuals and written word to establish a powerful brand voice.

  • Identify and decide on the best eCommerce platform for your specific business-related and personal needs.

  • Create a full funnel marketing plan that spurs customer acquisition, monetization and retention.

  • Provide data-driven strategic support for product launches, promotions, and major holiday campaigns (including Black Friday and Cyber Monday.)

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Implement and Optimize

  • Implement eCommerce store setup, migration, configuration and optimization.

  • Enhance user experience through eCommerce storefront development, no matter the platform.

  • Capture untapped sales opportunities through paid ads, email promotions, and SMS channels.

  • Cultivate engaged followership on all relevant social media platforms.

  • Strengthen your digital presence by capitalizing on SEO efforts and content marketing strategies.

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Analyze and Measure Results

  • Track sales, AOV (Average Order Value), conversion rate, and other key metrics.

  • Engage conversion rate optimization and A/B testing to reveal unexplored growth opportunities.

  • Develop custom analytics dashboards unique to your business and specific goals.

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