Digital Marketing

A digital marketing strategy is so much more than putting everything into one kind of marketing plan.

Of course, you might experience bursts of success through paid ads or email campaigns. You might even experience regular bursts that way. That being said, revenue coming from one kind of marketing strategy alone will always be short-lived. That short-lived revenue represents only a small fraction of your potential growth.

To see sustainable, lasting results, you need to have a comprehensive marketing strategy that is personalized to your unique business blueprint and long-term goals. That's where Norm comes in.

With our abundant expertise in eCommerce and scrupulous attention to the ins and outs of not only your business itself, but your competitors and trending marketing topics in your field, you can trust us to handle the details while you focus on your business.

Norm's Approach

Our digital marketing specialists are here to guide you and your business through a carefully designed custom plan. Whether that means we complete 100% of the strategizing and execution ourselves, start to finish, or collaborate with you and your team every step of the way, Norm is here to help.

Discovery

Learn more about your brand, industry, audience, and competitors.
Understand the core inputs that drive your business: profit margins, marketing spend, and overall revenue goals.

Goal Setting and Analysis

Assess current performance and channels.
Create actionable, measurable targets.
Assess where you are in the market today, and where you aspire to be.

Planning

Establish the best marketing mix to help you hit your goals.
Layer different marketing tactics based on your input to create the right custom strategy for you.
Leverage various available marketing tools, tech stacks, and ideas.
Set strategy and intent behind every email, workflow, line of copy or creative.

Execute, Iterate, and Adapt

We can't see the future; but we’ll continuously test, measure, and evaluate your performance to ensure your custom marketing strategy is always adapting to the uncontrollably changing market conditions. We will do everything in our power to always keep you right at the top.