CRO | Norm Marketing

CRO (Conversion Rate Optimization)

You might not need to change every little detail of your marketing strategy to get the results you yearn for. All you need is a quality CRO (conversion Rate Optimization) strategy that will set significant growth in motion with your existing resources.

Getting more traffic and strong leads out of your existing website is possible with the right team of experts. Here at Norm, we ensure that your marketing strategy focuses on quality over quantity to deliver the best results possible.

Norm's Approach

The key to a successful website lies in understanding your audience and the user journey to guide visitors through your conversion funnel. This is what you can expect from Norm's CRO services.

Research and Calculate

Analyze your conversion funnel to assess what is and isn't working.
Ask critical questions like: Where do visitors drop off? Why do they abandon their cart? What’s stopping them from taking the next step?
Research how the user flow impacts performance to uncover key opportunities.
Analyzing data, heatmaps, or session recordings to identify problems in user flows.

Create Your Custom Strategy

Create strategic hypotheses that drive greater value from your site visitors.
Ideate and prepare copy or visual changes that enhance the user journey.
Team up with our content, design, dev, and data experts to strategize improvements for your website.

Implement and Optimize

Experiment and test changes to create a big impact on your business.
Run A/B tests to uncover statistically significant results and optimizations.
Deploy updates and optimizations with confidence, boosting sitewide conversion rates, revenue, or leads.

Analyze and Measure Results

Launch new tests and experiments on an ongoing basis to maximize ROI.
Track conversion KPIs to pursue new CRO strategies with clarity.